This is one of the most popular attractions of Amsterdam. The Heineken Experience is of course all about Heineken, from the history of the Heineken family, to the full process of beer making and of course trying out some samples!! It takes about one and a half hours to get around the whole Experience and includes lots of interactive activities including being brewed like a beer. With the ticket two drinks are included, plus an extra Heineken at an out tasting bar.